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The Agri-Service Division will build a strong and loyal customer base for Agrocel’s Pure & Fair brand of cotton as well as for other value-added agri-products so that a long-term, trusting and tangible relationship is developed between the farmer who nurtures nature and the customer who cares about how cotton is grown and how products are made.

The Division will also intensify its activities related to the cultivation and marketing of organic and Fairtrade food items thereby supporting sustainable livelihoods of many more small and marginalized farmers.

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